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Branding & Marketing 101: Efficient & Practical Ways to Market your Biz

This course aims to help the community learn why marketing is important in business. It tackles trends in social media and email marketing, lay out a clear view of the current landscape and dispel myths around it.

Armed with the basic knowledge on these two types of marketing, this course will present the basic tools you can use to market your business more effectively and efficiently. At the end of the course, we share bonus materials and baby steps on how to form good marketing strategies, habits and tactics.

 

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Please Note: This course is also available via our $12/month or $96/year TC Support Membership - Your Membership will provide you FULL access to all of Cultivate Wins courses, tools and lessons. Click HERE for more information about becoming a member today!

Direct Link to the TC Support Membership page: https://www.cultivatewins.com/membership

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Total hours of the course Marketing 101: Efficient & Practical Ways to Market your Biz (2:17:59) 

Outline of the Course:

Module 1 - Introduction and Overview
  • Welcome to the Course
  • About the Instructor
  • Walkthrough on Course Outline & Objectives
Module 2 - Marketing in a Nutshell: Landscape, Trends and Prediction
  • Marketing in a Nutshell
  • Landscape of [Business or Field]
Module 3 - Getting Started: Forming/Creating/Reinforcing your Brand
  • Brands tell your story not just your look
  • What you need: DIY Creating your own brand (checklist)
  • Create your Brand Board: Just like making a pizza; what’s your ingredients?
  • Auditing or rebranding your Brand (revamp)
Module 4 - Creating materials for your Brand: THE TOOLS
  • Different kinds of content: Ütilizing (repurposing your content)
  • Content Creation: 3 Types of 'P' in Marketing
  • Content Creation: What works in Social Media?
  • Content Creation: What types of Emails you should send
Module 5 - Marketing/Sharing your Brand: Deeper Dive on THE PLATFORMS
  • Overview on the platforms
  • The Holistic Approach
  • Repurposing content and the importance of SEO
Module 6 -What to do after? - short and cute videos like the marketing tips
  • Baby Tips: Templates & Free tools.
  • Converting leads into clients: connecting with and having conversations
  • Getting referrals: forming relationships
 Bonus Materials
  • Netiquette
  • Copywriting / How to create captions (what’s your voice?)
  • Upload all marketing tips Chrixy will do for the fb group community